Life is more fun when you remember to laugh at yourself. And others.
The Scenario- Hurricane Sandy was the deadliest and most destructive tropical cyclone of the 2012 Atlantic hurricane season, as well as the second-costliest hurricane in United States history. In the United States, Hurricane Sandy affected 24 states. Its storm surge hit New York City on October 29, flooding streets, tunnels and subway lines and cutting power in and around the city. Damage in the US is estimated at over $71 billion.
Response Timeline- October 22- November 18 was FEMA’s specfic timeline in response to Hurricane Sandy. From preparation prior to the storm to the extensive relief efforts put into place afterwards, Sandy’s affects were felt for months in advance and months afterward. Throughout the month of December, various charities held events and raised millions for relief efforts.
Channels- For New York City specifically, they have many Facebook and Twitter accounts that had over 3 million followers even leading up to Hurricane Sandy as citizens of NYC awaited news of what to do in light of this natural disaster. Throughout the storm, NYC Digital, a part of the Mayor’s Office of Media and Entertainment, monitored social media for public reactions to the storm, sending reports to City Hall on a daily basis. Questions that were tweeted at city accounts were responded to immediately. The incredible social media presence by NYC before, during, and after Hurricane Sandy marked a shift in social media use in disasters.
Evaluation- Social media definitely helped the overall crisis response. NYC received major praise for their involvement and presence on social media.
Harding spoke at the disaster drill of using walkie talkies to communicate immediately after disaster strikes. While I don’t think this is the most efficient, walkie talkies definitely do not use up battery as quickly as phones do. I would propose implementing an emergency Twitter account or Facebook account similar to NYC to update Harding’s campus immediately as well as alert the community members who might follow the account as well.